PHOENIX FIXURES
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"We build boxes no one wants."
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ROBERT SCHULZE
FOUNDER | FATHER

"We create boxes everyone needs."
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MELISSA SCHULZE PELLAND
​MANAGING DIRECTOR | DAUGHTER

ABOUT US


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​Decades of experience in creating Custom Retail Environments

At Phoenix Fixtures we are very proud of the long lasting partnerships that we have built over our decades of serving national retailers. Yet we understand and appreciate that we live in a competitive world where we must have fair and reasonable pricing. When you partner with Phoenix Fixtures, the overall value that you receive for your budget will be noticed and appreciated. We guarantee it!

Collaboration over competition


For over 30 years, Phoenix Fixtures has been designing and fabricating exceptional custom fixtures for retail and commercial environments.
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Based in Roberts, WI located just minutes from Minneapolis/St. Paul, MN. Phoenix 
Fixtures has been the go-to partner for national, regional, and local brands looking for innovative, carefully-crafted, and budget-conscious fixtures and displays. ​
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Robert Schulze - Founder
Lake Miltona, MN

Our Founder's Dream

Robert Schulze and his family created a business that exemplified 5 key attributes:

  • Collaborative
  • Adaptive
  • Honest
  • Innovative
  • Experienced
Today, we are proud to say that we are a western Wisconsin based family business that has stood the test of time, and these great attributes are still a driving force in everything we do.
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